dropped the fallen star days after he admitted lying to his management, ITV and colleagues over a relationship with a younger colleague.
It wasn't the only deal Schofield lost - WeBuyAnyCar, Boots, the Craft Gin Club and the Princes Trust all severed ties with the 61-year-old.
And having had the plug pulled on his wine collaboration, it appears Willoughby had no issues with promoting James Martin's product on social media.
Uploading the endorsement on Instagram, she admitted she had sunk a glass or two from the TV chef's collection. Late last month, Phillip apologised for his actions after saying he had "lied" to his employers as well as the public and most importantly, his family.
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