Holly Willoughby has set backlash from the past over her eye-popping Dancing on Ice outfits to one side. Instead of dressing demurely, she chose to prepare for the press launch of Dancing on Ice by donning a plunging crimson dress that showed off her cleavage to full effect.40-year-old Holly delivered a clear message that she was still in her prime as she shared images of her outfit with her over 7.5 million Instagram followers.Her floor length gown was made by Lihi Hod, a luxury bridal designer who had previously worked for Dior and John Galliano.Almost all the dresses on the designer's Instagram page are the traditional white that one might expect of a wedding - but Holly's outfit, which some speculated was custom-made especially for her, was in an eye-catching shade of bright red.Meanwhile, her heels, which were invisible in her social media photos due to the length of her dress, were made by the luxury brand Rene Caovilla.Finally, to complete the picture, she accessorised with sparkly drop earrings by W Salamoon & Sons.Holly's outfit pictures received more than 22,000 likes in a single hour after posting, with viewers praising her "sensational" dress and "flawless" skin.The likes included admiring mentions from model and Love Island star Maura Higgins, suggesting that her look appealed to the young and fashionable crowd.In stark contrast to the dramas of 2021, she appeared as calm and composed as an ice queen, letting previous Ofcom complaints about her daring dresses bounce away from her.Last year's Dancing on Ice competition was hectic and stressful, with Holly recently confessing to having felt so overwrought that she had sneaked gin into the TV studios to enjoy with co-host Phillip Schofield behind the.
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