‘Hillbilly Elegy’ Viewership Jumps 1,000% After J.D. Vance Named Trump’s Vice President Pick, Hitting 164,000 Views
variety.comSelome Hailu After Donald Trump’s announcement of J.D. Vance as his running mate on Monday, viewership of “Hillbilly Elegy” increased by 1,179% compared to the day before, per Luminate.
The 2020 Netflix film, based on Vance’s 2016 memoir of the same name, was watched for 19.2 million minutes on Monday — a huge leap from the 1.5 million minutes the film was watched on Sunday, by which point Vance’s VP bid was already a sweeping rumor.
Monday’s total comes out to an estimated 163,836 views. This is calculated by dividing the number of minutes watched by the film’s 117-minute runtime, which means, for example, that watching half of the movie would constitute half of a view, etc.
Upon its release in 2016, Vance’s memoir was widely discussed as giving context for why working class white voters may have been attracted to Trump.
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