Michael Schneider Variety Editor at Large Now that Nielsen is providing competitive multi-platform primetime data to its subscribers via its Streaming Content Ratings, the broadcast networks are getting a much clearer view of how their shows’ viewership across live, time-shifted, on-demand and streaming viewing is shaping up vs.
their rivals. So far, the big streaming winner appears to be freshman ABC series “High Potential,” which ranks as the No. 12 show of the fall among adults 18-49 according to Nielsen live+7 ratings — but then shoots to No.
1 when seven days of streaming viewership is included. With six episodes having aired as of Nov. 21 (when these ratings were calculated), “High Potential” was averaging a 0.57 rating in the 18-49 demo according to live+7 data.
But streaming on Hulu (including Hulu on Disney+) added an additional 1.76 rating to that tally — bumping the Kaitlin Olson series up by 309% to a 2.33 rating in the demo.
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