HGTV Orders ‘Barbie Dreamhouse Challenge’ Series as Part of Cross-Network Summer Promo for Greta Gerwig’s ‘Barbie’ Movie (EXCLUSIVE)
variety.comJennifer Maas TV Business Writer HGTV is about to make Barbie fans’ dreams come true with the ultimate home-reno series based on everyone’s favorite doll: “Barbie Dreamhouse Challenge.” Premiering this summer, the Ashley Graham-hosted four-episode event is launching ahead of the July 21 release of Greta Gerwig’s “Barbie” movie as part of a giant cross-network promotion across Warner Bros.
Discovery linear channels to support the much-anticipated Warner Bros. Pictures film. “Barbie Dreamhouse Challenge” will feature eight teams of HGTV superstars (and one Food Network star) as they transform a Southern California home into a real-life Barbie Dreamhouse, as supermodel Graham — who has her own Barbie modeled after her and will be driving a Barbie pink corvette on the show — hosts.
The teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ‘70s disco vibe for Ken’s Den and a main bedroom decked out in ‘80s glam.
The show will culminate with one lucky Barbie fan winning the chance to stay in the home. The teams featured on the series include: Egypt Sherrod and Mike Jackson (“Married to Real Estate”); Jasmine Roth (“Help!
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