As the chill of winter takes hold, we're all on the lookout for that ultra-warm jacket to combat the cold.Topping the list is a puffer jacket – the stylish solution to keep you snug yet fashionable through the frosty months.
And TV favourite Helen Skelton has just shared her top pick: the Women's Puffect Puffer Jacket from Columbia.Taking to Instagram, she posted a video showing off her much-loved jacket, describing it as "An essential for chilly hikes and perfect as a Christmas present".
Savvy buyers will be thrilled to learn that this cosy number has been marked down in Go Outdoors' early Black Friday markdowns, slashing it from its original £135 price tag to £85.
READ MORE: The best Christmas gifts to give to someone who loves the great outdoors READ MORE: Frankie Bridge's Loose Women cosy knitted co-ord has 20% off for Black Friday Helen's post was tagged as an ad for Go Outdoors, signalling an official partnership, but anyone who follows her style knows she’s a genuine fan of Columbia, especially the Puffect Puffer Jacket which stands out as a winter wardrobe staple.
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