HBO Max to Be Renamed ‘Max’ With Addition of Discovery+ Content

variety.com:

Todd Spangler NY Digital Editor It’s not HBO Max — soon it’s just going to be Max. Warner Bros. Discovery officially announced Max as the new name of its flagship streamer, lopping off the HBO part of the name as it mixes in a big bucket of new content from Discovery+ and other new original series.

The company announced the name change at a press event Wednesday. The rebuilt Max (on the web at max.com) is set to launch first in the U.S.

on May 23, featuring what the company promises will be an average of more than 40 new titles and TV show seasons every month. “Max is the one to watch,” WBD CEO David Zaslav said on stage at the event, with thousands of shows and movies on the service.

Warner Bros. Discovery in January hiked the price of HBO Max without ads from $14.99 to $15.99 per month in the U.S., while the ad-supported plan stayed at $9.99/month.