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HBO Max’s 80 Million Household Blind Spot: Why Streamer Isn’t on Roku or Amazon Fire TV

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variety.com

By Todd Spangler NY Digital Editor WarnerMedia’s HBO Max is now live, packing in twice the content of legacy HBO for the same $14.99 monthly price.

But for now, it’s unavailable on Roku and Amazon’s streaming platforms, which represent more than 80 million TV households. Currently, you can’t access HBO Max on Roku or Amazon Fire TV devices, and if you’ve subscribed to HBO through Roku Channels or Prime Video Channels you’re also out of luck.

That’s frustrating for customers who use those platforms, and it obviously will inhibit HBO Max’s initial uptake. Talks between WarnerMedia and the two companies continue, but there’s no indication when the parties may come to any agreements.

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