HBO Max Launch Reveals Impressive Library, Potential Netflix Challenge (Analysis)

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It seems like every other week brings a new streaming service with it, but the May 27 launch of HBO Max is, indeed, a potential watershed moment.

While presented as a branch of the existing HBO brand, it’s more accurately a WarnerMedia behemoth effort that unites the conglomerates many properties (plus a few original efforts) in one convenient place — that is, if you can figure out how to get it, let alone whether or not you already have access to it.

On its debut day, Variety’s chief TV critics Caroline Framke and Daniel D’Addario took a look through the new service to discuss its library, interface, and overall potential.  Caroline Framke: The first thing I did this morning was figure out how, exactly, to access HBO Max at all.

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