HBO Is Now Free for One Year to New AT&T TV, DirecTV Subscribers

variety.com:

By Todd Spangler NY Digital Editor The Great Pandemic Content Giveaway of 2020 continues: AT&T sweetened its pay-TV premium-content promotions to include HBO for no extra cost for 12 months to new subscribers of AT&T TV and DirecTV.

AT&T, of course, is the parent company of WarnerMedia, which owns HBO. The offer of one free year of HBO runs through June 27, 2020, for new AT&T TV and DirecTV customers.

The free-HBO is on top of three months free of Cinemax, Showtime, Starz and Epix available to eligible pay-TV subscribers. The catch?

To get the free 12-month HBO deal (and the other premium channels), customers must lock in to a two-year contract for either the broadband-delivered AT&T TV service or DirecTV, with prices higher in the