‘Harry Potter: Wizards Of Baking’ Conjures Up Ratings Success
deadline.comHarry Potter: Wizards Of Baking has cooked up some solid numbers at Warner Bros. Discovery. The competition series, which Deadline revealed back in May, premiered on November 14 on Food Network and Max.
It scored a 0.57 rating in the 25-54 demo and a 0.74 across women in the same bracket, more than doubling the benchmark over the previous six weeks, per Nielsen live+three day data.
The show, which comes from Warner Horizon and theoldschool, is on pace to be Food Network’s highest rated freshman series of the year and helped the network to its highest Thursday night prime rating since 2021.
The company said that the two-hour premiere reached more than 5.2M people across linear, Max and Discovery+. Harry Potter: Wizards of Baking features a range of cake creations.
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