‘Harry Potter’ 2.0: How Warner Bros. Plans to Keep the Magic Alive With a New HBO Series, Video Games and Pricey Merch

variety.com:

Harry Potter magic at work. Pots are steaming, whisks are whirring and the air is thick with sugar. In one corner, shelves are stacked with glass jars full of treats, not unlike those you might find in Honeydukes, the popular candy store in the “Harry Potter” film series.

Dotting the room are other whimsical objects Potter fans will recognize: the Sorting Hat, a Triwizard trophy and Godric Gryffindor’s sword.

But the figures darting hurriedly between the props and the culinary equipment aren’t house elves. They’re contestants on the competition show “Harry Potter: Wizards of Baking,” which bows Nov.

14 on Food Network and Max. “Wizards of Baking,” produced by Warner Horizon Television, is expected to arrive with little fanfare.