Harry and Meghan's brand could come crashing down after end of Spotify deal

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Spotify's decision to cut their losses and scrap their deal with Meghan and Harry could cost the couple $10million and does not bode well for their fading hope of becoming a $1billion brand, experts told MailOnline today.

Meghan Markle's podcast Archetypes will not be renewed for a second season in what has been described as a mutual decision between the Sussexes and the streaming behemoth.

PR guru Mark Borkowski told MailOnline that it is very bad news for Meghan and Harry’s brand and a sign ‘their star is really falling’.

He estimated that the failure could cost them up to $10million. He said: ‘They didn't get the quality of the product right and the gooey front of their new reality faded.

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