Halsey Says Their Label ‘Won’t Let’ Them Release a New Song Without a ‘Fake’ Viral TikTok

glamour.com:

was the “viral marketing video” their label was looking for, Halsey replied with laughing emojis. “Bruh I wish it was haha. They just said I have to post TikToks they didn’t specifically say ‘about what’ so here I am.” In another comment response to a fan, Halsey also claimed that the label wanted a total of six “viral” TikToks boosting the song.This content can also be viewed on the site it from.In a follow-up video posted an hour later, Halsey uploaded audio of a conversation between them and an unidentified voice apparently discussing the unreleased single, with on-screen text that reads: “I wish I was kidding lol."In the clip, someone can be heard breaking down the potential TikTok-influenced rollout of Halsey's new song. “What?” they ask Halsey after the singer doesn't say much in response. “I just hate this,” Halsey finally replies. “Oh I know, I hate it,” the person agrees. “It sucks,” says Halsey.According to Halsey, who clarified their label's definition of viral in the TikTok comments, their label is supposedly aiming for a “certain amount of views or likes” on a TikTok with the song.

And if the target number isn't reached, Halsey claims “they will just keep making me make videos and push it back until they’re happy.”Halsey is currently to Astralwerks, the electronic music division of Capitol Records.

Halsey has been signed to the label since 2014. As pointed out via screenshots by Twitter user @alluregaga2, Halsey might be right—it seems as though multiple artists are receiving pressure from their record labels to post on TikTok and have used the platform to express similar, frustrated thoughts.“It's true all record labels ask for are TikToks and I got told off today for not making enough effort,” reads a.