Halsey’s label gives in to new song release — without ‘fake’ viral marketing
nypost.comfake viral moment.”Capitol Music tweeted in support of Halsey, saying they will release their new single “So Good” next week.“@halsey, we love you and are here to support you.
We are committing to a release of ‘So Good’ on June 9th, 2022,” Capitol wrote.The label shared a written-out statement with the tweet, saying: “We are an artist first company that encourages open dialogue.
We have nothing but a desire to help each one of our artists succeed, and hope that we can continue to have these critical conversations.”Halsey celebrated on social media, tweeting, “I didn’t expect so much conversation about this record, all I know is that I wanted you guys to hear it and now you can.
So Good, song on June 9th and video the next day.”They also joked on Instagram that “if you have the internet you have probably heard that I’ve been trying to put this song out for a long time.”Conversation spiked about the release of the new song when Halsey unintentionally gave Capitol a true viral moment when their TikTok about their desire to release the song blew up.I’m tired“Basically I have a song that I love and I wanna release ASAP but my record label won’t let me,” Halsey wrote on the TikTok.“I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok.”The singer added on Twitter: “it’s not about making the tiktoks I already make tiktoks!
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