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Hallmark Execs React to Talent Moving to Great American Family, Share Update on ‘When Calls the Heart’ Season 10

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variety.com

Emily Longeretta Hallmark Media isn’t worried about losing talent from their roster. During Wednesday’s Television Critics Association press conference, President and CEO Wonya Lucas and EVP of programming Lisa Hamilton Daly discussed the changes happening at the network with talent heading to competitors, including Great American Family (previously titled GAC).“We’ve kept a lot of our talent under options, save for Christmas movies.

We’re looking for new talent all the time. I think there’s a lot of talent out there that we’ve worked with in the past that GAC is now working with, but I think that we also are constantly trying to evolve the talent pool that we’re working with,” said Lucas. “We have, I think, retained almost everybody that we’re really excited to have.

So that’s where we are.” Daly noted that it also goes beyond Great American Family.“Talent works with Netflix, talent works with Lifetime and that’s kind of the way the industry works.

I think one of the things that makes us unique versus a lot of other places is that, when I first got here, people would say, ‘We’re a family.’ I didn’t quite get that but our talent, they know each other.

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