H Samuel selling 'permanent jewellery' after shoppers go wild for TikTok trend

ok.co.uk:

Since the painless, elegant 'permanent jewellery' trend landed on TikTok recently, shoppers have been eager to get bracelets welded onto their wrists.

H Samuel has made this easier by launching a new 'Perfect Weld' service, which is available in select stores. A piece of permanent jewellery is welded together or linked right onto your body, with no clasp for closing.The seamless accessory stays on all the time, but if you want yours removed, H Samuel says this can be done by simply cutting it off.

The jewellery that is intended for continuous wear is said to be a sign of commitment. BFFs can get matching forever bracelets as a reminder of their friendship, while partners can receive something similar as a symbol of their love.

H Samuel's permanent jewellery service is suitable for customers from the age of seven, but under 16s will need to have a parent or guardian present.