H&M Market Street reveals plans to open a H&M Home showroom

manchestereveningnews.co.uk:

H&M on Market Street is set to open a temporary H&M Home Showroom and AR Experience next week. The store, which has been closed temporarily since June for a major refurbishment, will open on 18 November, but ahead of the relaunch will house a temporary H&M Home concept and AR experience.

Since its closure, H&M has been trialling its 'Keep The Presence' initiative at its Market Street store. The first concept saw a brand-new, temporary store fit out created at the front of the store with a curated capsule collection of womenswear and menswear. Try MEN Premium for FREE by clicking here for no ads, fun puzzles and brilliant new features Now, the latest iteration will give visitors a chance to explore H&M Home products in new ways, including 360 degree virtual room sets, augmented reality walkthrough portals and interactive hoarding.

While exploring the home section's latest products through digitally curated rooms, customers can also click to order products online to be delivered to their homes on in-store.

And customers will also still be able to benefit from the Click & Collect service H&M Hub - a dedicated online activation area and bespoke members offers and benefits.