Gwyneth Paltrow’s Former Goop Employee Elise Loehnen Slams Company’s ‘Punishing’ Cleanses: ‘I’ve Broken That Cycle’

usmagazine.com:

Making some changes. Elise Loehnen, former chief content officer at Gwyneth Paltrow‘s Goop, spoke out about the “toxic” cleanse culture promoted by her ex-employer.“When I left goop, I vowed to never do another cleanse again and went into full rebellion, which has been kind of fun, and definitely healthy in terms of letting go of ideas of what my body should look like as a 42-year-old who has had two kids,” the “Pulling the Thread” podcast host wrote via Instagram on Tuesday, March 22. “I needed to break a tendency to be critical and punishing.

To chastise myself. All of it. I stopped weighing myself completely.”Loehnen stepped down from Goop in October 2020 after six years with the company.

Paltrow, 49, started Goop as a newsletter in 2008, later expanding the business into an e-commerce shop and producing a docuseries for Netflix.In her video on Tuesday, the writer said that she “decided to forswear all cleansing” since leaving Goop nearly two years ago. “To me, it had become synonymous with dieting and restriction, and I felt like I was not in a healthy relationship with my body, where I was always trying to punish it, bring it under control,” she explained. “I’ve been eating like a teenager for two years and enjoying it, to be honest.”Paltrow has previously claimed that she personally only does one cleanse a year, but she once called herself the Goop “guinea pig” because of her willingness to try “anything” for the site. “I did one [cleanse] for seven weeks last year and it was awful,” the Oscar winner told Net-a-Porter’s The Edit in June 2017. “I’ve basically tried everything, from a one-day gallbladder flush fast to a seven-week nightmare.