‘Guardians Of The Galaxy’, ‘Flash’ & ‘Fast X’ See Super Bowl Surge On Social Media
deadline.comFor the first times since pre-pandemic times, a Super Bowl trailer broke the 100M view threshold on social media in the 24 hour period following the Big Game.
That was Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 which clocked 134.1M views across TikTok, Instagram, YouTube, Twitter and Facebook as measured by social media analytics corp RelishMix in their annual survey of the most watched Super Bowl movie trailers.
In fact, the James Gunn directed threequel is the most watched Super Bowl movie trailer in post Big Game day traffic per RelishMix records.
The movie kicks off the summer box office on May 5. The last movie trailer to cross 100M views was Universal’s pre-Covid launch of F9 during the 2020 Super Bowl which clocked 110.9M fueled by a Miami concert the Friday before that year’s Big Game Sunday.
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