Bella Poarch successfully leveraged looking into a phone camera and making faces on TikTok into a successful pop music career.
But there's no point in hating on the medium: we had this debate decades ago when the kids variety show The All-New Mickey Mouse Club launched the career Britney Spears, and the pop pantheon is, for the most part, a better place for it (Justin Timberlake was another cast member on that show, but on balance, I think that ruining Janet Jackson's career hurt pop music more than his music helped).
With that said: "No Man's Land," a Grimes-featuring song from Poarch's new EP Dolls, feels more designed for virality on TikTok than as a pop hit on its own merits.
The beat's xylophone-driven melody is quite grating, and Poarch's vocal performance doesn't fully embrace her winking Black Widow persona.
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