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Google’s YouTube Q2 Ad Sales Jump, Passing $7B

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deadline.com

Google’s YouTube saw ad revenue jump last quarter, passing $7 billion from $3.8 billion a year ago. The video giant’s parent Alphabet saw overall sales surge to nearly $62 billion from $38 billion, beating Wall Street expectations across the board.The numbers come amid a rain of big tech earnings today including Apple and Microsoft, and following stellar performances by Snap and Twitter last year that demonstrated the strength of digital advertising.

Google said retail was the biggest contributor to ad sales, along with  travel, financial services and entertainment.YouTube has just rolled out a TikTok rival called Shorts.It’s also a complex moment for Google on the regulatory front.

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