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If you’ve commenced your holiday shopping quests and don’t know where to begin, you’re in luck: Google has released its’ Holiday 100, a compilation of the most-searched products in 2023, and it serves as the perfect gift guide for every type of person in your life.
And its backed by data, so you can’t go wrong. Some insights: Every November brings a spike in searches for anoraks; searches for seed starter kits have sprouted every spring for the past ten years; portable mid-century lamps were a breakout search this year (thanks Emma Chamberlain); and Carhartt remains the beanie of choice, as the top-searched beanie brand of the past 12 months.
Check out the full Holiday 100 here, and a few of the best gift ideas they highlight below: Away was the top-searched luggage brand for the past 12 months — and for good reason.
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