Jem Aswad Senior Music EditorMelissa Ormond has been appointed chief operating officer of Goldenvoice, the promoter and live-events company behind the Coachella festival and many other concerts in the U.S.
and Europe, it was announced by parent company AEG Presents. Ormond will also retain her current title as COO of festivals for AEG Presents, a position she’s held since October 2017.According to the announcement, as COO of Goldenvoice, Ormond will oversee the day-to-day operations of the company’s concert promotions, venue portfolio, and festivals, as well as strategic growth initiatives throughout California and the western U.S.
In her concurrent role as COO of festivals for AEG Presents, she’ll continue to work with the festival teams responsible for producing 30 festival brands across the U.S.
and in London and Paris. Those brands include Coachella, Stagecoach, New Orleans Jazz & Heritage Festival, British Summer Time Hyde Park, and Electric Forest, among others.
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