Sweden’s Göteborg Film Festival launches its 48th edition this Friday, and for the first time in a decade, it will do so with a new Artistic Director.
Pia Lundberg, formerly Counsellor for Cultural Affairs at the Embassy of Sweden in London, replaced Jonas Holmberg as Artistic Director last March.
Holmberg stepped down for a job at the Kalmar Art Museum in eastern Sweden. Before her stint in London, Lundberg was Head of International at the Swedish Film Institute from 2007 to 2018.
Originally a journalist, she began her career as a writer and editor for various Swedish and international media outlets focusing on film and culture.
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