Global-First ‘Tenet’ Launch Will Help Guide Fall Releases for Distributors
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variety.comManori Ravindran International EditorWarner Bros.’ game-changing plans for the international-led roll-out of Christopher Nolan’s “Tenet” are helping distributors such as Neon hammer out their own release strategies into the fall.Speaking as part of a Variety Streaming Room event with the Locarno Film Festival’s StepIn industry program, Neon president of distribution Elissa Federoff said the global release — which will see the thriller launch in countries such as the U.K., France, Korea and Turkey a week ahead of the Sept.
3 U.S. release — is “great re-strategizing and pivoting” on the part of the studio.“It’ll be really good for the U.S. to see how that goes because we’re trying to make plans of our own and the best thing we’ve had to look.
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