Global Breakouts: Korean Cable Hit ‘Reborn Rich’ Is Bringing The Reincarnation Genre Into The Mainstream
deadline.comWelcome to Global Breakouts, Deadline’s brand new strand in which, each fortnight, we shine a spotlight on the TV shows and films killing it in their local territories.
The industry is as globalized as it’s ever been but breakout hits are appearing in pockets of the world all the time and it can be hard to keep track… So we’re going to do the hard work for you.
We kick off with a buzzy resurrection drama breaking records in Korea, the nation that introduced the world to Netflix’s Squid Game but in reality has been making smash-hit shows for decades. Name: Reborn RichCountry: KoreaNetwork: JTBCFor fans of: Netflix’s Dark or Christopher Nolan’s Inception There had never been a ‘reincarnation drama’ on Korean cable before JTBC’s Reborn Rich and local viewers had rarely seen anything quite like it, but that didn’t stop them watching this ambitious series in their droves.
Launching at the backend of last year and airing weekly — a treat in this era of box-set viewing — the 16-parter was adapted from a web novel to critical and audience acclaim by local writers Kim Tae-hee and Jang Eun-jae.
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