At the end of the day, it wasn’t as bad as expected. That’s the overriding sentiment among international distribution executives and other industry watchers regarding how 2024’s overseas and global box office panned out.
Yes, we continue to need more consistency to foster the cinema-going habit, as well as more good movies that hit their mark, and Asia was soft for Hollywood while local product becomes more resonant there.
But, the outlook is brighter as 2025 and beyond take shape. First, let’s look at some stats. Overall, the international box office landed at an estimated $21.2 billion, per Gower Street Analytics.
That’s 10% down versus 2023, and does not include China in the equation. As one international distribution exec asserts, “You have to back out China because China’s got such a disproportionate influence” on the total.
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