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Global Agency Chief Izzet Pinto on Launching Singing Show ‘Beat Me If You Can’

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variety.com

Nick Vivarelli International CorrespondentProminent Turkish sales company Global Agency, which brought milestone TV series “Magnificent Century” to the world, has more recently been scoring with formats, such as their singing talent show “Good Singers” that has been a primetime hit on TF1 in France.Now the Istanbul-based company is at MipTV with a new singing show called “Beat Me If You Can,” which is already a hit in Saudi Arabia where Saudi broadcaster SBC has just commissioned a second season.“When I established Global Agency 15 years ago we started with formats,” says Global Agency chief Izzet Pinto.

During its first two years his company was actually just a format distributor. And “then we decided to take Turkish drama abroad,” he notes.

Now that the onslaught of streaming giants such as Netflix, Disney and HBO Max in Turkey has prompted production costs of Turkish dramas to skyrocket, Global Agency – while continuing to sell Turkish dramas – is doubling down on formats.

Most of which are originated by Pinto and his sister Gila Kantar, who is Global Agency co-founder, and their team.They seem to have a knack for it.“When you launch original formats you own the IP,” points out Pinto.

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