‘Glicked’ phenomenon might not match ‘Barbenheimer’ impact, say experts

nme.com:

Gladiator 2 and Wicked was predicted to have the same impact as last year’s Barbenheimer phenomenon, but experts are now saying that may not be the case.Dubbed the Glicked effect, both movies are expected to take the box office by storm over the weekend after being released in the US on Friday (November 22), similar to Barbie and Oppenheimer last year.Jon M.

Chu’s Wicked has also been slated by cinema bosses to be the biggest film of the year, and earlier this month, Deadline predicted that the musical adaptation and Ridley Scott’s Gladiator 2 are set to pull in huge takings on their openings with the former expected to pull in over $80million (£62.8million) and the latter $65million (£51million) domestically.The stars of the respective films have also been on board with a potential Glicked phenomenon, with Gladiator 2 star Paul Mescal telling The Hollywood Reporter: “I don’t wanna jinx anything.

How amazing would that be for this industry? I think that was such a massive moment for the industry last year and if we can replicate anything next to near that, it could be huge.”Wicked stars Cynthia Erivo and Ariana Grande also agreed that it should be dubbed Glicked with the former telling Entertainment Tonight: “Glicked is what it is and that is what we should be doing.”However, experts in the film industry are now suggesting the releases won’t be able to top Barbenheimer.

Tim Richards, CEO of Vue cinemas, told the Guardian that, unlike Barbenheimer, there’s little evidence of movie-goers booking double bills to see both films. “People are, however, booking both movies pretty extensively right now,” he said. “The word of mouth has been very strong, and all social media has been on fire.”He went on to say that Wicked is.