‘Gladiator II’ Enters The Novelty Popcorn Bucket Arena With Colosseum-Shaped, AR-Enhanced Offering
deadline.comThe popcorn bucket wars are heating up. After high-profile entries from Alien: Romulus and Deadpool & Wolverine, Gladiator II has entered the arena — or more accurately, entered with the arena.
The movie’s official social media accounts today featured a video of “The AR-ena Popcorn Bucket,” which is lap-sized, circular Roman Colosseum perfect for holding plenty of that titular concession.
The item comes equipped with an QR code that, when scanned, conjures up a visualized gladiator battle. The promo language invites fans to “finish the popcorn, scan the code, and let the games begin.” If you want one, you’ll likely have to head to a Cinemark theater.
It’s the only domestic major chain that will have the ARena bucket — though there are a few smaller exhibitors in the mix, as well.
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