Gisele Bündchen Just Went Shirtless (Then Pantsless) to Sell Jeans

glamour.com:

to debut their . In a series of black-and-white photos taken by David Sims, Bündchen modeled multiple pairs of jeans with nothing up top before switching the script in an oversized denim jacket sans pants—the same jacket she to a NYFW dinner the previous month.Gisele Bündchen in New York City on September 09, 2023.You know what they say: If it ain't broke, don't fix it.

On January 11, Frame released the “second chapter” of their Gisele Bündchen campaign for Spring 2024, and it's pretty much the same plot, different setting.

Photographed by Frame's own co-founder and creative director Erik Torstensson, Bündchen got a bit more playful in a Miami bedroom, kicking off her shoes in a pair of and a white triangle bra.Of course, the campaign wouldn't have been complete without another pantsless moment.

In another grouping of shots the Brazilian model stripped out of her jeans and threw on some socks in a low-key LA sweatshirt and white boxer shorts.“Frame has always been about elevated simplicity and style in wardrobe staples," Torstensson said in a press release. “The Frame woman is a multi-hypenate herself, she doesn't want to think too hard about her look whether she is on or off-duty.