GHY Culture Emulates TikTok With Short-Form Drama Series – Global Bulletin

variety.com:

Patrick Frater Asia Bureau ChiefGHY Culture & Media, a mainland China-focused entertainment company from Singapore, has launched a slate of short drama series that it says mirror the professionally-generated short format developed by Chinese platforms Douyin and Bilibili.

Its first three are fantasy “Goddess Hotel,” urban fantasy-light comedy “Miss Tanya” and sci-fi comedy “Ability Bureau.” Each short drama series is slated to run for 2 or 3 seasons, with 12 to 16 episodes per season, and each episode delivered at approximately 3 minutes.

Involving Singapore production teams and actors, each project is estimated to cost between S$350,000 to S$1.6 million ($250,000 – $1.15 million) to produce.

GHY describes the slate as Singapore-China collaborations, but it does not disclose if there is a Chinese co-producer. Instead, it reveals that they will be simultaneously released on Douyin and TikTok, Douyin’s global English counterpart, with versions in English, Bahasa Indonesian and Thai.