Ghetts has opened up on how showing off “vulnerability” in his music translated into success on ‘Conflict Of Interest’.The third studio album from the London rapper was yesterday nominated for the Hyundai Mercury Prize 2021, marking a major milestone in his career.Asked why the album has proved to be a success with critics and fans alike, Ghetts explained the need to give it a personal edge.“Rap bravado got to a place where I was happy with wearing my heart on my sleeve, and it made me a stronger human,” he told NME.“To say the things I’ve been dealing with, because we’re all dealing with those things on a human level, no matter where you’re from.”But what’s it like to release an acclaimed album at a time when coronavirus restrictions mean.
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