Gersh Acquires Sports & Entertainment Agency You First, Doubling In Size
deadline.comHere’s some M&A for your Tuesday: Gersh has acquired You First, a leading global sports and entertainment agency. With the acquisition, Gersh doubles its size to over 600 employees, establishes a global footprint with 22 offices in 14 countries, and positions itself as a player in worldwide sports representation.
The goal will be to create new opportunities for clients across both sports and entertainment, building on the strengths of each organization.
You First CEO and co-Founder, Juan Aísa, joins the board of Gersh and will continue to run his company from its headquarters in Madrid, Spain.
You First reps over 1,000 clients globally across multiple sports, with a strong presence in soccer and basketball. Notables on the roster include Fabián Ruiz, Alexia Putellas, Milos Kerkez, Christoph Baumgartner, and Luis de la Fuente, to name just a few.
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