Gawker, the digital brand whose gimlet-eyed but often caustic tone won it many fans but plenty of enemies, has been brought back to life by Bustle Digital Group.Leah Finnegan, who was a staffer at the original Gawker, is the editor-in-chief of the new version.
It joins a portfolio of brands including Bustle, Nylon and Mic. Bustle Digital Group CEO Bryan Goldberg paid $1.35 million for the Gawker name at a bankruptcy auction in 2018.The original Gawker, founded in 2002, was abruptly unplugged in 2016 after a Florida jury sided with Hulk Hogan, who sued Gawker Media Group after Gawker posted a sex tape featuring the wrestler.
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