Ganni's sale sees floral midi slashed to £127 and dozens of other trending buys cut by 50%

ok.co.uk:

Ganni (pronounced GHA-NEE) is a Danish fashion brand founded back in 2000. Considered to be an 'affordable luxury,' the label has gained cult status over the years with celebrities such as model Bella Hadid and pop princess Taylor Swift putting it at the forefront of fashion's most wanted.

However, the brand might offer slightly lower price points to high-end fashion houses like Dior and Chanel, but with clothing and accessories being priced into the £ 100s, we still very much consider them investment buys.This is why we've always got our eyes peeled for discounts and sales, enabling us to shop the celeb-loved brand for less.

If you love the Scandi brand but can't afford the price points, thankfully the Ganni summer sale has just landed and dozens of trending buys have been cut by 50%- including this popular floral midi dress, reduced from £255 to £127.50 here.

We think it's the perfect midi to see you through occasionwear season. The pleated georgette smock midi dress has proved a popular style for the brand, so much so they have designed it in 9 different colourways to offer their customers bundles of choice- so, if pink isn't for you, we're sure you'll find a style to fit your preference.