Gaming the Future: ‘Black Myth: Wukong’ Boosts Chinese Companies Looking to Reap Rich IP Rewards From Video Games

variety.com:

Clifford Coonan The video game “Black Myth: Wukong” is a cultural “magic weapon,” a soft power export that’s raising China’s profile across the world.

It sold 10 million copies within just three days of its launch last August — one of the fastest debuts in gaming history. It’s being called China’s K-Pop moment. “Black Myth: Wukong” is part of an exploding trend as film, TV and gaming converge.

Independent Chinese studio Game Science’s strategy is taking things to a whole new level. “Gaming is a very large business that, in some ways, is larger than cinema and streaming,” Hanish Patel, managing director and U.S.

gaming lead at Deloitte Consulting, told Variety. “People only have so many hours of entertainment time per day. Streamers, games, social platforms, podcasts and more are all competing for a share of those hours.