‘Full Bush in a Bikini,’ Explained

glamour.com:

in a bikini, full bush in a bikini, full bush in a bikini!”This rallying cry—which originated on TikTok—has morphed from viral video to movement, from Etsy review to revolution.

But what does it mean, exactly, and where did it come from? I got you, in this edition of .Women on the internet are celebrating the beauty of the bush after a TikTok cheering on an Etsy review featuring “full bush in a bikini” went viral.Earlier this month a TikToker named Sujindah posted a in which they repeat the phrase “full bush in a bikini” multiple times, with growing enthusiasm.They explain that they were browsing bathing suits on Etsy when they stumbled upon a review where a woman shared a photo of herself in the bikini au natural.“I got radicalized by that Etsy review, for real,” they said in the video. “Like, yeah, that’s how it should be.”In an interview with , Sujindah explained that they’d never been a huge beachgoer until recently, and something about seeing the photo changed their perspective.“I’ve always been an advocate for showing up the way you feel, and I was just in awe that someone showed up that way in their bikini,” they said. “Very c-nt.

It reminds me that we often do not see it as much as we really should.”It’s sometimes the most simple videos on the internet that go viral.

Sujindah’s TikTok has since been viewed more than 15 million times and has kind of shook the internet with its wild celebration of pubic hair.Not only are thousands of women commenting on the video that 2025 is the year of the bush, several others are making videos celebrating it.