From alt-pop auteur to main pop girl: How Charli XCX took the long road to Crash
officialcharts.comCharli XCX's career has been a constant investigation into what being a pop star means. Experimental and examinational, her albums present an ever-evolving body of work that have often looked to the future (take the hyperpop of her mixtapes Number 1 Angel and Pop 2) as much as they have the past (the 80s-indebted sonics of True Romance).
Now, Charli has taken on a new form - that of a self-confessed 'main pop girl.' Her new album Crash represents Charli's final release under the major label contract she signed when she was 16.
In many ways, it's a heel-turn away from the explicitly left-field styles that earned her critical acclaim and an adoring legion of fans.
Its marketing campaign has been full of self-aware, meta commentary on pop music; Charli has 'sold out,' finally utilizing the connections (and budgets) she's so often flirted with in the mainstream pop world.
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