‘Friends’ & ‘The Office’ Still Popular In Asian SVOD But U.S. Content Wanes With K-Pop & Anime On The Rise
Reading now: 313
deadline.comLegacy U.S. shows such as The Office and Friends remain popular in Asia, but interest in American content is on the wane in the region, a new study shows.
Media Partners Asia (MPA)’s latest report show U.S. content maintained a lead among SVOD users, with 60% viewing it in Q1 of 2024, ahead of Korean titles (56%) and Japanese originals (48%).
However, the figure for U.S. content was 70% two years ago in the same period, highlighting how local content, especially in Korea and Japan, are driving viewing.
Notably, in Korea, engagement with U.S. content was just 9%. In Japan, it was 11%. Conversely, engagement was up at 69% in English-speaking Australia and relatively strong in Southeast Asia (32%).
Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
