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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Friends’ & ‘The Office’ Still Popular In Asian SVOD But U.S. Content Wanes With K-Pop & Anime On The Rise
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deadline.comLegacy U.S. shows such as The Office and Friends remain popular in Asia, but interest in American content is on the wane in the region, a new study shows.
Media Partners Asia (MPA)’s latest report show U.S. content maintained a lead among SVOD users, with 60% viewing it in Q1 of 2024, ahead of Korean titles (56%) and Japanese originals (48%).
However, the figure for U.S. content was 70% two years ago in the same period, highlighting how local content, especially in Korea and Japan, are driving viewing.
Notably, in Korea, engagement with U.S. content was just 9%. In Japan, it was 11%. Conversely, engagement was up at 69% in English-speaking Australia and relatively strong in Southeast Asia (32%).
Read more on deadline.com
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