France Champions EU AVMS Directive As Streamers Invest $1B In French Content Over Three Years

deadline.com:

France has published its most comprehensive study to date detailing the impact of investment obligations introduced in 2021 requiring global streamers to invest at least 20% of their annual local turnover in French film and TV production.

The obligations were introduced in June, 2021 as part of the country’s transposition into law of the European Union’s 2018 Audiovisual and Media Services Directive (AVMSD), updating the bloc’s legislation for the digital age and the rise of global streaming platforms.

The report – compiled by France’s National Cinema Centre (CMC) and audiovisual authority ARCOM – showed that global streamers had invested more than $1.02B (€974.6M) in French film and TV shows from 2021 to end 2023.

Within this, streamers put $73M (€70.1M) into 58 CNC-approved features over the three-year period and financed 106 audiovisual works for an investment of $952M (€904.4M).