Fox Sports Hopes to Steer NFL Fans to IndyCar Debut
variety.comBrian Steinberg Senior TV Editor Fox Sports aims to tackle fans of its Sunday-afternoon NFL games and drive them over to its new racing programs.
The first season of IndyCar on Fox debuts March 2. In a big to generate interest, Fox Sports aims to put footage of some of the most popular drivers in the sport in front of football crowds during its telecasts of NFL playoff games and during Super Bowl LIX, which Fox will air February 9.
Josef Newgarden, the who has won the Indianapolis 500 back to back on two separate occasions, appears in the first promo, which features a cameo from Tom Brady, Fox Sports’ lead NFL analyst.
IndyCar had been at NBC since 2019, and, before that, at Disney, but Fox sees a chance to bring new fans to the NTT IndyCar Series and the iconic Indianapolis 500.
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