Brian Steinberg-Senior France city Madison pandemic sports Brian Steinberg-Senior France city Madison

Fox, NBCU Join TV’s Early Upfront Sales Push (EXCLUSIVE)

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variety.com

Brian Steinberg Senior TV EditorFox Corp. and NBCUniversal have started to write early deals in TV’s upfront market, a sign that networks and at least one large media buyer have started to come to terms on pricing that could govern the flow of millions of dollars of investment from Madison Avenue.Publicis Media, part of France’s Publicis Groupe, has started to wrap some business in this year’s market for advance advertising commitments, according to four executives with knowledge of current negotiations.

These people noted that Publicis, which recently won the U.S. media business of Anheuser-Busch InBev and represents companies including Walmart and Facebook, has become a tone-setter in negotiations, owing to the growing volume of dollars it oversees.

A spokesperson for Publicis Media could not be reached for immediate comment. Fox and NBCUniversal declined to make executives available for comment.The activity suggests Madison Avenue continues to place importance on TV advertising, although executives say streaming video is also occupying a great deal of advertisers’ attention.

Either way, a good portion of the most-watched content for either venue is made by traditional companies like Fox and NBCU, among others.

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