Fox Corp. Streaming Service Tubi Introduces New Logo And Brand Identity
deadline.comFox Corp. streaming service Tubi has updated its brand identity, with a new logo whose letters are designed to echo the company’s invitation to viewers to “find your rabbit hole.” Compared with the prior orange-and-black palette, the new brand features more vibrant colors and the interface welcomes viewers with a playful audio tone.
The updated homepage and user interface invoke the rabbit-hole concept, which was first introduced in a Super Bowl ad in 2023.
The refresh comes three weeks shy of the fourth anniversary of Fox’s acquisition of the service in 2020. It has continued growing significantly since the $440 million transaction, helping Fox offset declines in linear viewership and advertising.
Fox cited Tubi as a key contributor to the company’s 12% year-over-year increase in ad revenue in fiscal 2023. Last September, Fox announced that Tubi had surpassed 74 million monthly active users.
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