Fox Chief Lachlan Murdoch Says NFL Helping With April Launch Of USFL, Fox News “Competes More With Broadcast” Than Cable

deadline.com:

Fox Corp. CEO Lachlan Murdoch sees “a gap in the market for football” that the USFL can exploit when the professional league kicks off its inaugural season on April 16.The new operation controlled by Fox is unrelated to the 1980s iteration (one of whose teams, the New Jersey Generals, was owned by Donald Trump) that was essentially sued out of existence by the NFL.

Both NBC and Fox will broadcast USFL games this spring, giving it significant TV real estate that previous failed attempts at alternative pro football leagues have not had.Murdoch said at an investor conference that the NFL is directly involved and is supporting the launch. “The NFL has actually been tremendously helpful to us in thinking through and setting up the USFL,” Murdoch said at the Morgan Stanley Technology, Media & Telecom Conference. “They haven’t tried to obstruct it at all.

In fact, it’s the opposite. They’ve helped us.”Because of the partnership structure, Murdoch added, “the financial risk to us is not significant, but the upside and the opportunity is significant.” Fox owns all of the IP and rights, he noted, and over time the league’s eight franchises could be acquired by outside investors looking to cash in on America’s seemingly unquenchable football thirst.As bullish as Murdoch is on the new league, he said during the 45-minute session that opting out of Thursday Night Football (whose rights shifted to Amazon) is “the right strategic move.” Fox’s broadcast network is still a rights holder with Sunday NFC games, which are typically the highest-rated of the week, and the network will carry next February’s Super Bowl.The Super Bowl and soccer’s World Cup in November and December (plus October’s World Series, if Major League Baseball resolves