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Four Ways Hollywood Should Be Using AI

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variety.com

John Attanasio Hollywood is no stranger to anti-aging efforts on-screen and off, so these fun and mostly harmless deepfakes have been widely accepted as positive technological advances.

But with the advent of artificial intelligence programs including ChatGPT, Midjourney and DALL-E, whose speed and results are both mesmerizing and somewhat terrifying, alarm bells are going off among entertainment’s creative set.

Indeed, there are legitimate pressing concerns to be had when it comes to AI among creatives. There is the practical matter of preparing to retrain those whose jobs may be eliminated, as well as figuring out how to appropriately compensate the artists whose work feeds AI engines.

It’s true that AI will eliminate some jobs, although it will also create new ones. But realistically, at least in the short term, we are in no danger of ChatGPT replacing screenwriters or coming up with the next “Harry Potter.” And DALL-E is no Salvador Dalí.

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