Authentic Brands Group has made a deal with basketball great Allen Iverson to develop opportunities in the entertainment, endorsement and strategic partnership space.
Iverson’s outspoken nature earned him the nickname The Answer, which became the theme of his longstanding relationship with Reebok, which Authentic acquired a year ago.
Iverson is in the 26th year of his lifetime partnership with the brand, and they want to step it up. Spanning 14 seasons and seven All-NBA teams, Iverson had a long-term tenure with the NBA.
He is regarded as one of the best scorers in NBA history, is an 11-time NBA all-star, won Most Valuable Player in 2001 and was inducted into the Basketball Hall of Fame in 2016.
Read more on deadline.com
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