Former Disney Executive Zenia Mucha Joins TikTok as Chief Brand and Communications Officer
variety.comRebecca Rubin Film and Media Reporter Zenia Mucha, who spent two decades as Disney’s top spokesperson before leaving the company in 2021, has been hired at TikTok.
She’ll serve in the newly formed role of chief brand and communications officer and will be responsible for TikTok’s global marketing and communications strategies.
Mucha’s hiring is part of a larger shakeup at TikTok. Vanessa Pappas is stepping down as the company’s chief operating officer and Adam Presser, the current chief of staff, has been promoted to head of operations. “Given all the successes reached at TikTok, I finally feel the time is right to move on and refocus on my entrepreneurial passions,” Pappas said in a note to staff. “I know the company has a very bright and stable future under the strong leadership of Shou Chew and our executive team, I will be here to support him, the leadership team and all of you during this transition by taking on an advisory role for the company.” It appears that Mucha has long been on TikTok’s radar as she worked earlier this year on the team that coached its CEO Shou Zi Chew for a congressional hearing in March.
The U.S. government has threatened to ban TikTok due to China’s influence over the app and the communist regime’s ability to intently track the data of its users.
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