Former Boots employee shares insights on viral foundation that shoppers can't get enough of

ok.co.uk:

Shopping writer Nina Crighton worked at the Boots beauty hall for two and a half years, during which time she learned which products were flying off the shelves.

And one makeup item was ringing up almost every day.The product causing all the fuss was the KVD Beauty Good Apple Skin-Perfecting Foundation Balm, which customers couldn't get enough of week after week.The brand was born after tattoo artist and beauty mogul Kat Von Dee sold her brand to Kendo Brands — it became KVD Vegan Beauty in 2020.

The Good Apple foundation hit the market about a year later and quickly became a TikTok sensation thanks to its unique balm texture and full-coverage finish that 'minimises the look of pores'.The foundation is £34 at Boots but is currently reduced to £27.20 at LookFantastic, reports the Liverpool Echo.

READ MORE: Rochelle Humes swears by these two products for depuffing her skin in the morningREAD MORE: 'My eyebrows never grew back after chemo but Benefit's new brow pen made them look natural in seconds' The foundation aims to make your skin still 'look like skin', providing complete coverage for imperfections.